The gym ad pictured above uses clever and attention-grabbing design to convey its message.

Let's look at how contrast and emphasis was utilized in this design:

1. Color Contrast:

   • the color contrast in above image is seen clearly in the difference between the background and text. two contrasting colors face off to highlight the "text" the yellow(which is usually associated with energy) background highlights the black "text" which was used to pass an active and strong message about the gym.

2. Typography Contrast/Emphasis:

   • The font in above design also contributes to the contrasting quality of the graphic, the bold font catches the viewers attention and the repetition creates emphasis on the "text"

3. Visual Contrast and Emphasis(Contrast in shape and size leading to emphasis on image of the men) :

   • By incorporating images that mimics the letters (A & I), the designer creates a visual hierarchy and directs attention to those specific letters. The movement from a very fat man to a mildly fat man to a slim man tells a story and uses emphasis to pass a message about weight loss

Overall, the designer effectively used a combo of visual elements, storytelling, contrast and emphasis to convey a powerful message about transformation and fitness which makes the ad engaging and likely to capture the viewer's attention.